Know where every trade deal stands before the first call.
The trade-in determines where most deals go. Protomiq’s tradeIQ gives your team the equity position, payoff information, and buyer context needed to walk into every trade conversation already knowing where the deal stands.
Rank leads by readiness and buying signals
See trade equity and payoff
Gain household income and spending insights
Deliver enriched leads to your CRM
Turn trade leads into deals with the right intelligence.
Keep buyers on your website longer, and gain deep affordability context so you know which leads you should pursue.
Dealer Principal / General Manager
Generate more trade-driven opportunities and improve acquisition performance.
Sales and BDC Managers
Prioritize trade opportunities based on equity position, readiness, and buying intent.
Sales and BDC Representatives
Start every conversation with the trade already framed and the next vehicle already identified.
How tradeIQ works
TradeIQ enriches each lead with deeper buyer data, scores it hot, warm, or cold, and delivers prioritization signals straight to your CRM. Your team opens the conversation already knowing the equity position and whether the deal is worth working.
Capture the Trade
Shoppers enter their vehicle information and receive an instant trade valuation based on real-time market conditions directly on your website. Works on any device and has no redirects or third-party sites.
Add the Intelligence
Trade evaluates buying behavior and enriches each lead with trade activity, equity, and payoff information, vehicle interest, appraisal intent, and household-level financial insights.
Deliver the Lead
Your team receives a CRM-ready lead with a readiness tier, the full trade picture, and the context to start the conversation knowing exactly where the deal stands.
Give your team more than a trade lead.
Every trade lead arrives with the deal already framed.
Buying Signals
Behavioral indicators help identify shoppers who are actively moving toward a purchase.
Readiness Scoring
Every lead is categorized as Hot, Warm, or Low based on engagement and buying intent.
Trade Equity & Payoff
Understand equity position and payoff information before the first conversation begins.
Vehicle Interest
See which vehicles the shopper is considering and how the trade fits into the opportunity.
Household Enrichment
Income, spending power, and in-market indicators help validate affordability and purchasing potential.
CRM-Ready Delivery
All enriched lead data is delivered through your existing CRM workflow.
Trusted by thousands of auto dealers nationwide.
Frequently Asked Questions
Can I customize the trade-in value ranges shown to customers?
Yes, the tradeIQ tool is fully configurable, allowing dealerships to set value ranges based on local market trends, inventory needs, and dealership goals. This flexibility helps in managing customer expectations effectively.
How quickly can the tradeIQ tool be implemented on our website?
Implementation is swift, with most dealerships up and running quickly. The process is straightforward, requiring minimal IT involvement.
Is the tradeIQ tool optimized for mobile users?
Yes, the tradeIQ tool is fully mobile-optimized, providing a seamless experience for customers accessing your website via smartphones or tablets.
How does the tradeIQ tool help in sourcing inventory?
By providing accurate trade-in values and capturing high-quality leads, the tradeIQ tool assists dealerships in acquiring desirable used vehicles directly from customers, enhancing inventory sourcing strategies.
Can customers submit photos or videos of their vehicles through the tradeIQ tool?
Yes, the tradeIQ tool includes a feature that allows customers to upload a short video walk-around of their vehicle, providing dealerships with better insights into the vehicle’s condition.
Does the tradeIQ tool provide insights into local market supply and demand?
Indeed, the tradeIQ tool offers data on local market supply and demand, helping customers understand how their vehicle compares to similar models in the area, and aiding dealerships in pricing strategies.
How does the trade tool enhance lead follow-up processes?
The trade tool captures detailed lead information, including customer contact details and vehicle preferences, and integrates with your CRM, enabling timely and personalized follow-ups by your sales team.