From the first search to the final signature, every shopper action reveals buying intent. Protomiq delivers this buyer intelligence to your team, so they can identify opportunities, prioritize follow-up, and drive more revenue.
Each Protomiq experience works on its own. But when they work together, every shopper interaction builds a fuller picture of who that buyer is, and your team gets that picture delivered to their CRM at the moment they need it.
Turn more website visitors into leads with transparent digital experiences designed to reduce friction and increase engagement.
Capture behavioral signals, financial context, and buyer intent that help your team prioritize opportunities.
Drive service appointments and customer loyalty with touchpoints designed to keep customers connected to your dealership.
Keep customers connected to your dealership through service emails, ownership tools, and ongoing engagement.
Each Protomiq product delivers value on its own, and together, they create a platform that helps you understand your customers better.
offerIQ
OfferIQ gives shoppers a fast, transparent, single-price offer experience, backed by real-time local market data.
How It Works
As shoppers engage, offerIQ captures vehicle interest, trade activity, and shopping behavior, sending that lead to your CRM with the full offer context attached.
OfferIQ enriches every trade lead with equity position, payoff information, and appraisal intent combined with household data and a readiness tier scored from 13 behavioral signals.
Your rep opens the conversation already knowing where the trade stands and whether the household can carry the deal. The trade is solved before anyone picks up the phone.
paymentsIQ
PaymentsIQ lets shoppers estimate monthly payments, explore affordability, and identify inventory that fits their budget directly on your website.
How It Works
As car shoppers engage, paymentsIQ captures desired payment, down payment preferences, credit context, and vehicle interest. When the lead arrives in your CRM, it comes with the full payment picture attached.
PaymentsIQ enriches every payment lead with the shopper’s target payment, down payment, and credit context, combined with income, credit score, etc.
Your rep knows what the buyer is targeting, what they can actually afford, and how to route the deal before the first conversation starts. No more qualifying buyers over the phone.
tradeIQ
TradeIQ gives shoppers an instant trade value based on local market conditions and a frictionless path to continue their buying journey on your site.
How It Works
As customers engage, tradeIQ captures trade activity, equity, payoff, vehicle interest, and spending power. When the lead arrives in your CRM, it comes with the full trade picture attached.
Every offer lead is enriched with the shopper’s offer engagement, vehicle interest, and acquisition intent.
Your rep opens on the exact number that brought the shopper in, already knowing whether the deal is worth working.
AutoBio
AutoBio gives shoppers the information they need to buy with confidence.
How It Works
AutoBio puts VIN-specific digital brochures directly on your vehicle detail pages, giving shoppers CARFAX history, safety ratings, awards, window stickers, photos, and video. Every interaction is tracked, feeding behavioral data back to your team and firing CRM alerts when past leads return to a report.
Service Offers
Service Offers puts transparent details on your website so customers can get answers and book without picking up the phone.
How It Works
Service Offers helps customers understand service pricing, schedule appointments, and act on recalls directly from your website. Triggered promotions surface the right offer at the right time automatically. When combined with Value Watch, past customers are re-engaged when service is due, bringing them back before a competitor steps in.
Value Watch
Value Watch automatically sends monthly vehicle value updates that keep customers engaged and bring them back.
How It Works
Customers opt in through any Protomiq conversion opportunity and receive monthly emails and texts tracking their vehicle’s value over time. When a customer opens an update and revisits your website, the lead surfaces again with fresh context.
From acquisition and affordability to retention and service revenue, Protomiq helps dealerships turn customer activity into measurable business results.
