Protomiq Launches tradeIQ, offerIQ, and paymentsIQ, Bringing New Shopper Intelligence Tools to Auto Dealership Sales Teams
Protomiq, the conversion and experience platform for auto dealers, today announced the launch of tradeIQ, offerIQ, and paymentsIQ. These three new products are designed to help dealers understand a consumer’s readiness and ability to buy, potentially leading to higher-quality sales conversations and conversions into closed sales. Protomiq, formerly known as TradePending, is backed by Capstreet, […]
2026 Dealership Intelligence Report
Five Forces Reshaping Trade Activity and Used Vehicle Acquisition The used vehicle market has stabilized from the volatility of the pandemic years, but dealers are operating in a very different environment than they were even three years ago. Affordability pressures remain elevated, consumers are holding vehicles longer, EV values continue to fluctuate, and acquisition decisions […]
Morgan Automotive Group Sees Triple Digit Lead Growth
Independent research conducted from May – July 2025 across ten Morgan dealerships examined the impact of combining Protomiq’s Trade and Payments tool into a single “Call-to-action (CTA) power stack”. Results The stores saw overall lead counts improve 22-100% when combining both the Trade & Payments tools. Leads exclusively from Protomiq increased 28-56% by using both tools. The CTA conversion […]
Capitalizing on Payments with Capital Toyota
A Long History in Automotive Jim Taylor, Internet Sales Director at Capital Toyota, has spent almost his entire career in automotive and held just about every position in the dealership with the exceptions of General Manager and Office Manager. He’s seen it all, but sometimes some fresh eyes can help open up new possibilities. Making […]
Payments Triples Results for Automotive Marketing Gurus Clientele
The Rise of Automotive Marketing Gurus Jonathan “JT” Thompson, CEO of Automotive Marketing Gurus, is relentless in his pursuit to deliver results to his clients. He’s built a culture of performance, and expects the same attitude from his automotive software partners. To understand his philosophy, we need some historical context. JT has worked in automotive […]
Website Conversion Benchmarks for Dealerships
We looked at the website conversion rate data for 26 stores from a Top 20 dealer group, we’re going to share the results here & now, and there’s zero chance the OEM mandated digital retailing tools convert like this. https://www.youtube.com/watch?v=jyNe8foPWlQ&time_continue=0&source_ve_path=NzY3NTg&embeds_referring_euri=https%3A%2F%2Fprotomiq.com%2F&embeds_referring_origin=https%3A%2F%2Fprotomiq.com We looked at the website conversion rate data for 26 stores from a Top 20 […]
Best Books for Car Salespeople
Reading is powerful and helps us grow as individuals. For dealership salespeople, reading books written to enhance professional development in the automotive industry can boost emotional intelligence and improve understanding of customers. Here are 12 recommended best books for car salespeople to become better vehicle industry professionals and sell more cars. From Zero to Hero: […]
How Trade-In Valuations Are Calculated
Protomiq’s Trade-In Valuations The philosophy behind Protomiq’s valuation methodology began at the same time of the company’s founding in 2014. Brice Englert, CEO of Protomiq at the time, understood how important sourcing cars from the general public was for dealers. He also saw a huge disconnect between how dealers valued cars versus how people were valuing […]
What Does CSI Stand for in Automotive?
What Is CSI in Automotive? In the automotive world, CSI stands for Customer Satisfaction Index — a critical metric used by automakers and dealerships to measure how satisfied customers are with their purchase or service experience. But CSI is more than just a score on a post-sale survey — it’s a direct reflection of how well your dealership builds […]
Automotive CRM Integrations: What Dealers Should Know
Best Automotive CRM Integrations for Lead Generation Tools Generating leads is only half the battle for today’s car dealerships. The real challenge is turning those leads into sales — and that starts with fast, seamless follow-up. But for many stores, that critical moment is slowed down or lost entirely when new leads don’t flow cleanly […]