Know what car buyers can afford before you pick up the phone.
Your team likely spends too much time qualifying unconvertible leads. Protomiq’s paymentsIQ tells you what a shopper can afford, how serious they are, and where to start the conversation before that first call.
Rank leads by readiness and buying signals
See desired payments and down payment
Gain household income and spending insights
Deliver enriched leads to your CRM
Most payment leads tell you someone is interested. PaymentsIQ tells you if they can buy.
Keep buyers on your website longer, and gain deep affordability context so you know which leads you should pursue.
Dealer Principal / General Manager
Increase the value of payment leads and improve close rates without adding tools, headcount, or complexity.
Sales and BDC Managers
Prioritize buyers based on affordability, readiness, and financial fit.
Sales and BDC Representatives
Start every conversation with payment expectations, vehicle interest, and buyer context already in hand.
How paymentsIQ works
PaymentsIQ enriches each lead with deeper buyer data, scores it hot, warm, or cool, and delivers prioritization signals straight to your CRM. Your team knows what the buyer is targeting and what they can actually afford before the first call.
Build Payment Plans
Shoppers estimate monthly payments, evaluate affordability, and explore inventory that fits their budget on any device directly on your website with no ding to their credit score.
Add the Intelligence
Payments captures payment preferences, buying behavior, financial indicators, and engagement activity throughout the process.
Deliver the Lead
Your team receives a CRM-ready lead with payment expectations, buyer context, and readiness indicators that help move the conversation forward faster.
Know every buyer’s payment preference before the first call.
Every paymentsIQ lead arrives with the financial context your team needs to sell more vehicles.
Buying Signals
Behavioral indicators help identify shoppers who are actively moving toward a purchase.
Readiness Scoring
Every lead is categorized as Hot, Warm, or Low based on engagement and buying intent.
Desired Payment & Down Payment
See the monthly payment and down payment targets that shaped the shopper’s decision-making process.
Household Enrichment
Income, spending power, and in-market indicators help validate affordability and purchasing potential.
CRM-Ready Delivery
All enriched lead data is delivered through your existing CRM workflow.
Trusted by thousands of auto dealers nationwide.
Frequently Asked Questions
Does the paymentsIQ tool have a leasing option?
Yes. The paymentsIQ tool has a leasing option built-in that can be a question at the end of the payments process to see leasing option or as a different CTA entirely.
Does implementing the paymentsIQ tool require significant changes to our website?
No. The paymentsIQ tool can be easily integrated into your existing website infrastructure, allowing for quick deployment without extensive modifications.
How does the paymentsIQ tool impact lead quality and conversion rates?
By providing personalized payment estimates and enabling budget-based inventory browsing, the paymentsIQ tool engages customers more effectively, leading to higher-quality leads and improved conversion rates.
Can the paymentsIQ tool be customized to reflect our dealership's financing options?
Yes. Dealerships have full control over configuring financing terms, interest rates, and other variables within the paymentsIQ tool to align with their specific offerings.
How quickly can we implement the paymentsIQ tool on our website?
Most dealerships can have the paymentsIQ tool up and running quickly, thanks to its straightforward integration process.
Can we track customer interactions with the paymentsIQ tool?
Yes. The paymentsIQ tool offers analytics and reporting features that allow dealerships to monitor user engagement via GA4 and our own analytics tools, helping to refine marketing strategies and sales approaches.